This blog is a project for my Communications Studies 111 class at the University of Michigan (more information is availbible at the website! http://www.lsa.umich.edu/comm/) My group and I's goal is to explain how the world of marketing and advertising has been transformed by superstar atheletes such as Michael Jordan, Tom Brady, LeBron James and Tiger Woods. (A prime example is the fact that Roger Federer, Tiger Woods and Theirry Henry are advertsing SHAVING PRODUCTS in the above picture.) Our goal is to look at prime examples of advertising campagins from the present and past to see if having stars advertise otherwise mundane products can help boost sales and product recognition. One of the key questions I have for my Comm 111 GSI is what she thinks of this first post overall? I look forward to writing more about this and informing everyone about this new topic.
